Matir Kotha Farmer Producer Company, located in Banshi, Bankura, brings together 462 shareholders who cultivate a diverse range of crops including paddy, potato, sweet potato, groundnut, and vegetables. Over the years, the FPC has grown into a strong farmer collective, securing better markets, improving production practices, and enhancing the livelihoods of its members.<\/span><\/p>\n A key driver of this progress has been the interventions of <\/span>SwitchON Foundation<\/b>, which has played a central role in shaping both the organizational and economic journey of Matir Kotha FPC. SwitchON has facilitated crucial <\/span>market linkages<\/b> with reputed organizations such as IFFCO, Astha, Agrocels Industries Pvt. Ltd., Saha Steel Pvt. Ltd., e-NAM, and Pallishree Pvt. Ltd. These partnerships have ensured stable buyer networks and better price realization for the farmers. The FPC has also participated in <\/span>buyer\u2013seller meets<\/b> at Kolkata Science City and Delhi, and undertaken <\/span>exposure visits<\/b> to Jhargram Binpur and Nadia, all enabled through SwitchON\u2019s support.<\/span><\/p>\n Beyond market opportunities, SwitchON has invested significantly in <\/span>capacity building<\/b>. Farmers have received training on <\/span>CRA Orientation and Input Preparation<\/b>, equipping them with scientific and sustainable agricultural techniques. Encouragingly, nearly <\/span>50% of the members have already adopted these practices<\/b> and are implementing them on a regular basis, resulting in improved productivity and better resource management.<\/span><\/p>\n\n SwitchON has also facilitated <\/span>scheme linkages<\/b>, ensuring that FPC members benefit from government support. Through programs such as <\/span>FSSM, RKVY, and MIDH<\/b>, farmers have received sprinkler pipes, saplings, seeds, and even infrastructure like potato net houses. These schemes, combined with collective strength, have enabled members to reduce input costs, improve crop quality, and diversify their income streams.<\/span><\/p>\n The impact of these interventions is visible in the company\u2019s financial performance. Matir Kotha FPC has achieved an annual turnover of approximately <\/span>\u20b960 lakh<\/b>, a testament to the growing strength of its market presence and the effectiveness of SwitchON\u2019s integrated approach to training, linkages, and capacity building.<\/span><\/p>\n Today, Matir Kotha FPC stands as a model farmer collective in the region. Its progress highlights how the right blend of knowledge, market access, and institutional support\u2014anchored by SwitchON Foundation\u2014can transform rural farming communities, increase farmer incomes, and create long-term resilience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Growing Together, Learning Together Matir Kotha Farmer Producer Company, located in Banshi, Bankura, brings together 462 shareholders who cultivate a diverse range of crops including paddy, potato, sweet potato, groundnut, and vegetables. Over the years, the FPC has grown into a strong farmer collective, securing better markets, improving production practices, and enhancing the livelihoods of […]<\/p>\n","protected":false},"author":1,"featured_media":5077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-5071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eewa"],"acf":[],"yoast_head":"\nFrom Knowledge to Prosperity<\/h4>\n