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Theory of Changes

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SwitchON works in the social enterprise model where a grassroots level intervention is designed to be sustainable and scalable. SwitchON’s aims to transform farmers into micro-entrepreneurs to address India’s agrarian and employment problems. SwitchON follows an ecosystem approach, where stakeholders are benefitted holistically.

SwitchON helps farmers to earn more income, increase their asset base, and attempts to improve health and living conditions in urban areas by dissemination of information and through its bottom-up campaigns and programmes.

We have been developing sustainable enterprises for the last one decade, and have incubated 3 social enterprises and 500 micro enterprises. SwitchON is recognised as a Cluster Based Business Organisation (CBBO) under NABARD, Small Farmers’ Agribusiness Consortium (SFAC), Government of Sikkim and NAFED and empanelled to form and promote 27 FPOs across the country, i.e, in Sikkim, Maharashtra, West Bengal, Madhya Pradesh, Meghalaya and Manipur in financial year 2020-21. 

Our Multi-Pronged Approach Involves the following stages to bring about a sustainable and equitable change in society.

  • Action Research

    Study: the baseline/grassroot - problem areas Intervene: develop a needs-based pilot

  • Implement

    Action Plan to Implement Pilot: Integrating priority needs with innovative technologies and suitable business models

  • Institution/ Enterprise establishment

    Design & rolling out Formation of social enterprises

Creating Ecosystem

  • Scale up

    Capacity building and training Forming linkages - with the market, government schemes & financial Purposive collaborations between various stakeholders

  • Strengthen

    Share learning & resources Upskilling Awareness

  • Development Network Replicate

    Partner with CSOs - reaching the last mile/grassroots Scale Impact - build a network of national and international partners