It started with a question. It grew into a multi-state organisation.
SwitchON did not begin with a grand plan. It began in 2008 with a question, as our co-founder Ekta Jaju travelled, listened and learned from communities.
Early work on clean energy, youth engagement and conversations with farmers led to larger questions. How can food be grown sustainably? How can rural youth find decent work? How can villages and cities become more self-reliant?
What began as grassroots work is now a multi-state organisation, guided by the belief that everything is connected. Our work spans regenerative agriculture, distributed renewable energy and sustainable cities. In both, we build green skills, enterprise and innovation that create sustainable livelihoods. The same approach now extends to sustainable mobility and industrial transition.
We believe it all starts with trust. We work through deep local partnerships, practical innovation and shared ownership, walking alongside people, not ahead of them.