On the occasion of International World Bicycle Day, SwitchON Foundation in association with the New Town Kolkata Development Authority launched a special Road Safety and Ride to work Campaign from the Newtown Clock Tower to support awareness on using bicycles among the cyclists and others in Newtown Kolkata. The Campaigns primarily will look into further developing the culture of cycling in Newtown .
Volunteers from various prominent cycle groups and citizens took the initiative with great enthusiasm and were spotted creating awareness among people attending the event at the various stalls along the Clock Tower of the Newtown Area.
The event was joined by some of the top Corporates and Residents Welfare Associations of Newtown, showcasing their commitment to promote cycling amongst their employees and service people at the event, also pledging to use cycling infrastructure developed across newtown.
Speaking during the launch senior officials from NKDA said; “It is a simple, affordable, reliable, clean and environmentally fit sustainable means of transportation, fostering environmental stewardship and health and NKDA has been at the forefront promoting its usage within Newtown area” further said “We am really proud of the necessary initiative being organized by the organizer along with NKDA”
The delegates including Shri Firhad Hakim, Mayor – Kolkata and MiC Transport and Shri Debashis Sen, Chairman NKDA present at the event were facilitated by the organizer by giving a pattachitra as an awareness campaign.
A report was also released by SwitchON Foundation on a cycling perception study that was undertaken by visitors of Kolkata Book Fair 2022.
Cyclists @ Kolkata Bookfair
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